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The ultimate IG stories brand design kit

for fashion and lifestyle brands and influencers

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Beat the algorithm


Learn how to successfully plan,  style and design beautifully on-brand INSTAGRAM stories that will wow your audience, boost engagement and grow your business.

If you want to learn how to develop a signature style and design beautifully on-brand IG stories consistently and on the go, then you’re in the right place!

Over the course of this 4-week group programme, we will work together to combine content strategy with creative know-how to unlock the power of IG stories.

Learn what to post, when to post it and how to style your IG stories so that they get you noticed and help beat the algorithm, while maintaining your unique brand essence and attract more of your ideal audience.

Enrol today before the 31st May 2019 to secure your place.

This course is for you if…

  • You struggle with brand consistency and generating content ideas for IG stories

  • Are finding it difficult to create graphics and a style that is cohesive with your brand, quickly and on the go

  • Overwhelmed with which apps to choose, layout and font options

  • Want to save time producing content on IG stories but don’t want to compromise on quality or style

  • Curious to know design secrets and the creative know-how that will elevate your designs and help you stand out

  • You’re struggling to find the time and direction to grow your IG following

I’m only accepting a limited number of people with me on this programme in order to maximise your results, so be quick to grab your place!

What you will learn


Learn how to develop an Instagram Stories content strategy and plan, inspire your audience to take action and use highlights to showcase your business.

Branding & design

This course provides a step-by-step roadmap to discovering your brand essence through creative exercises and applying brand strategy to build a memorable IG stories aesthetic. Working together over 4 weeks you will learn my proven method to visual storytelling, pacing and layout, the best apps to use, how to choose fonts and use colour, pattern and texture to leave a lasting impression - plus much more!


Learn creative ways to use Instagram Stories features to grow your engagement, following and drive sales as well as how to use design techniques to beat the algorithm and use IG stories analytics to grow your business.


About your instructor

Helen is a graphic designer and creative director.

A background in designing for fashion, Helen has worked with well known brands such as Whistles, Conde Nast and Miss Selfridge.

She founded Mum-Folk, an online graphic design and branding resource for small brands, in order to build a space where creative entrepreneurial mums can learn the design skills they need to set up their own business and pursue their passions while working flexibly around their families.

She runs a design studio offering branding services as well as workshops and courses teaching busy working mums how to design effectively for their business.




This is a one off chance to work directly with a creative director and a group of likeminded supportive fellow business and blog owners to learn how to take your business to the next level through the power of design for IG stories. So if you want to learn how to use IG stories to grow your business in 2019 and beyond then make sure you sign up today!


+ How long does the course last and when does it start?

The course starts on the 10th June 2019 and runs for 4 weeks of live module teaching with two weeks at the end to allow you time to implement your learnings will still gaining support from myself and the group.

+ Do I have to have branding in place?

No you don't. This course is designed to teach how to apply your branding elements (such as logos, colour palette etc) as well as how to find your style even without branding in place.

+ I don’t have a business set up yet, can I still benefit from the course?

You can definitely still benefit as you will be learning strategy and creative skills to bring content to life. However it will be more beneficial if you at least know the type of content you will be wanting to post so that you gain the most out of the course.

+ Do I have to be a mother to get involved?

Absolutely not, however the group might be predominantly mums in business and female therefore as long as you are okay with this, the group programe is open to all. I've designed this course with busy working mums in mind mainly becuase I understand the frustration of trying to juggle business and family life therefore have focused on time effective solutions - however this isn't limited to mothers! I think everyone would like faster solutions and more time right?

+ How will the course be delivered?

The course will be delivered in 4 modules over 4 weeks (with 2 weeks of practice and support at the end). The modules will be sent as videos & worksheets at the beginning of the week, along with a followup live Q&A a few days later to answer any questions and to help you implement the course material.

+ How long will it take per week?

This will vary depending on how much time you would like to focus on developing your style and creating content however I would advise to designate at least 4 hours a week (possibly more in the first few weeks) to allow yourself time to learn, digest the content and experiment with creative techniques.

+ I’m not the creative type, can I really learn how to design?

I passionately believe that anyone can learn how to design! Everyone is creative in some way, it's about gaining confidence through a little guidance. This course is designed to help you do this, so no prior design knowledge is needed.

+ My business isn’t fashion or lifestyle can I still join?

You certainly can, however just to note that all of the examples I share in the course will focus on branding for fashion and lifestyle businesses and blogs. But there is no reason why you can't extend these examples to a different industry if you would like to do this.