sunny day apparel

The Little Sunshine Store

Founded by mum of three, double business owner and superwoman Lisa Baker, The Little Sunshine Store is a shopping destination for all of your child’s sunny day clothing. The result is shopping destination that allows you to dream about your next adventure without the stress that comes with packing!

The brand identity design is bold and friendly, giving off a slightly nostalgic and optimistic feeling that holidays can bring. The overall design needed to appeal to the target market while feeling aspirational.

We loved this project so much, it’s featured in our Mumfolk x Domestika design course.

Deliverables:

  • Branding suite - primary logo, secondary logo, colours, fonts, pattern

  • Social media templates

  • Packaging and stationery design

  • Shopify website design

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what the client says

 

“I couldn’t have wished for a better experience in working with Mumfolk! I absolutely LOVE the branding they have created, from the logo design, all the way through to the amazing packaging!

I can’t wait to send all the gorgeous packaging, postcards, tissue paper and stickers to my customers and launch the website! Thank you so much again.”

– Lisa Baker, Founder of The Little Sunshine Store